From the “I’m so glad that wasn’t me” department comes this story of a newspaper in Australia that is now probably quite embarrassed that its little mistake has become a viral sensation in media and marketing circles. Here’s the synopsis, courtesy of PR Daily:
In a story titled “Pigs float down the Dawson,” a reporter for The Morning Bulletin in Australia wrote: “More than 30,000 pigs were floating down the Dawson River.” Thirty thousand pigs! Can you imagine? What’s that? You say it’s hogwash. Yep, it’s hogwash. In a correction, The Morning Bulletin said: “What Baralaba piggery owner Sid Everingham actually said was ’30 sows and pigs,’ not ’30,000 pigs.’”
If you Google “30 sows and pigs” now, you will find more than 2,000 results that cheekily lampoon the poor Bulletin for its error. To the right is a photo of the actual correction from The Morning Bulletin.
And always, always check your quotes.
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